Friday, May 10, 2013

Abercrombie & Fitch Then and Now...

Abercrombie & Fitch then...

 A sweet little 50's-60's vintage A&F-branded Beretta 20-bore ASEL, widely regarded as one of the finest boxlock shotguns ever built and one of my dream guns (albeit in a slightly different configuration). Just one of many A&F-branded shotguns from many different makers over the years.

And Abercrombie & Fitch now...

Nope, no pics of half-nekkid, slightly homoerotic pretty boys. We all know what Abercrombie and Fitch is today, so no need. However, that scary, animatronic-looking dude above is the current CEO of Abercrombie & Fitch, and there is a pretty fascinating - if utterly repulsive - profile of the man (link above) on Salon that chronicles the evolution of how, exactly, A&F went from that, to that. It's worth a read, followed by a good crying jag and a stiff drink...   


  1. That dude needs to sharpen his Flowbee...

  2. There's an A&F at one of the local malls. I walked through one day; big mistake. The music (?) was so loud I couldn't hear myself think, and it was pretty obvious pretty quickly that I was 1) too old, and 2) too...well, too something - to be there.

  3. Wow; I just read the article. Now I'm evn more scared than I was when I was in the store!

  4. Chad

    A&F arrived here a few years back and people seem to like it. By some perverse rule the more expensive something is the quicker it gains traction with the english public. Even on the coldest days you can see a couple of swimsuited hunks shivering through fixed grins outside the store.

    While in Italy they do a version of 'English gent' which is actually more stylish than the domestic original, here try as we might we never seem to get that 'preppy' thing quite right.

    Good shirts though, picked mine up in a charity shop for a tenner.

    If we ever get that london eel fishing adventure done, we can walk up the road to the flagship store and show the girls our live catch, that's got youtube hit all over it!


    ...A lot of people are pretty annoyed at Abercrombie & Fitch CEO Mike Jeffries after he declared who's worthy of wearing his company's clothes ("cool and popular kids") and who isn't (plus-size women). Los Angeles filmmaker Greg Karber decided to get revenge on the "terrible company" by giving them a brand readjustment: He scoured "the douchebag section" of Goodwill stores for donated Abercrombie clothes, then handed them out to homeless people on Skid Row. Karber has encouraged others to do the same to make Abercrombie & Fitch "the No. 1 brand of homeless apparel." A campaign that clothes the needy and gets revenge on a boorish clothing company — what's not to like?...